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Immersive Night Tour is Widely Welcomed, What Kind of Scenic Spot is Suitable for Developing Night Tour?
Nowadays, the competition in the scenic spot is unprecedentedly fierce, reaching the point of bayonet popularity. How can the scenic spot better enrich the tourist experience, retain tourists, gain an advantage in the competition, attract tourists and increase the stay time of tourists? Creating an immersive or line immersion night tour will have a very broad market development space. Whether for local citizens’ leisure or foreign tourists, all kinds of scenic spots can use the night tour light show to quickly focus on popularity, occupy the blue ocean of “Night Tour” and stand out in the current tide of leisure tourism.
But does this mean that all scenic spots are suitable for night tourism? Not necessarily. Today, let’s take stock of the types of scenic spots that are most suitable for developing night scenery tourism:
First: Natural scenic spots
This type is represented by famous mountains and rivers, including natural scenic spots such as rivers, lakes and seas. Such natural scenic spots account for a large proportion in China and are also a tourism hotspot in recent years. Due to intense work, high pressure of life and serious urban pollution, many people want to go to nature to relax and enjoy fresh air. Therefore, the temperature of ecotourism has risen rapidly in recent years, and natural scenic spots have also been widely welcomed. According to the topographic and geographical characteristics, cultural characteristics and traditional holidays, we can create projection shows, water dance sound and light shows, and integrate opera performances, Mid Autumn Festival garden tours, bar night markets, etc. to create rich and colorful night tourism projects, so that the night is more charming than the day.
Second: Humanistic scenic spots
Ancient buildings are the main body of humanistic scenic spots, and the typical representatives are the Forbidden City, the Summer Palace, Bada Ling and ancient temples. Modern built memorial halls can also be classified as humanistic scenic spots. The popularity of night tourism in the Forbidden City is not only the result of the innovative development of traditional scenic spots relying on cultural excavation and creative planning, but also reflects the strong and urgent demand of the market for night tourism. This type combines the geographical location and cultural foundation of the scenic spot project, takes natural and large-scale ancient buildings as the carrier, designs perfect lighting banquets, and presents one by one historical and natural lighting show works for the scenic spot.
Third: theme parks and characteristic towns
The construction of theme parks and Characteristic Towns in China is constantly developing to a wider range and deeper level. With the increase of investment in infrastructure construction, people’s desire and possibility for night travel are gradually increasing. The night projects of theme parks and characteristic towns can not bring shock, pleasure or romantic feelings to tourists without the rendering of the environment by lights, The shocking light show performance formed by the combination of light show + naked eye 3D + holographic projection can form a night eye absorption and axial performance project.
Fourth: Urban Parks
With the continuous increase of urban scale and population, the comprehensive function of the city is further enhanced. People need to rest and entertainment nearby after work. Therefore, the construction of urban parks has been paid more and more attention. The construction of urban parks can not only improve the urban ecological environment, optimize the urban living environment, improve the cultural taste of the city, but also promote the sustainable development of the city and people. The development of night tour projects in such areas can create architectural projection shows, interactive projection shows, art lighting interactive devices, etc. in corresponding areas to increase the interactive and interesting experience of night tour.
Fifth: New tourist areas (spots)
Traditional tourist areas (spots) should first be surrounded by a wall, and then there should be corresponding traditional tourism resources. The typical concepts of tourism and forestry, are beyond the new scenic spots. These projects are not only a place where tourism is not the main industry, but also a place for visiting, entertainment and accommodation. These new scenic spots far exceed the concept of our traditional scenic spots, have formed a certain scale and have a good development momentum. This kind of scenic spot has a certain flow, but if the scenic spot does not develop its own characteristic night tour projects, it is difficult to bring tourists a good overnight experience.
Sixth: Red-Tourism scenic spots
Under the background of the continuous in-depth development of global tourism and the integration of culture and tourism, the old Soviet areas such as Jinggangshan, Yan’an and Xibaipo have made rapid development in tourism and cultural industry in recent years, and the old revolutionary areas have ushered in their development opportunities in the new era. Such scenic spots can integrate red tourism resources, closely follow the development trend of mass tourism and global tourism, combine the red spirit, loess folk customs and fashion leisure formats through innovative display methods, make use of light show production, and present the red culture in an “immersive” way, so that the majority of tourists can get more sense of spiritual gain, Let the space of red tourism continue to expand.
PART 01
Blossoms in Fantamaze
Blossoms in Fantamaze, the first night tour with the theme of panda flower sea on both land and water in Greater Bay Area
On October 1, 2021, the first land and water double track panda flower sea themed light night tour in Greater Bay Area, produced by Huizhou Aobao Property Investment Co., Ltd. and produced by Vanyee, was staged in Huizhou Qianhuazhou Resort.
In the golden week 7 days of National holiday, the Fantamaze Island Resort has harvested 5w+ super high flow volume and has been ranked the first in Huizhou’s kiktok popular list. The Fantamaze Island Resort Hotel has been in full state for 4 days. The night tour of Fantamaze Island “Blossoms in Fantamaze” is being cleaned up on the big network platforms.
“Blossoms in Fantamaze” is a light night tour integrating water and land double lines, line immersion, multi-dimensional interaction, dance scene and artistic performance. It mainly tells the fantasy story of brave explorers who stepped into the mysterious Fantamaze resort according to ancient legends and went through various tests to find rare exotic grass fairy flowers. “Blossoms in Fantamaze” is not only an immersive night tour experience, but also a process of self discovery.
PART 02
Vietnam · Fuguo Island
Vietnam’s first large-scale European cultural theme creative water show “the color of Venice”.
In the blue waters of Vietnam, there is such an island. People on the island sing and laugh all night and linger in the brightly lit “sleepless city”. The hustle and bustle of the day faded, and the young people finally took their own dance steps at night, in the amorous and beautiful light, and music.
The above dreamlike scene is taking place on Fuguo Island, the largest island in Vietnam. This is a large-scale theme creative water show “the color of Venice” produced by Vingroup, together with Vanyee and Vietnam’s top director Việt Tú.
The work is set in Venice, Italy, an important art town in the late Renaissance, full of strong European classical customs. The whole performance is divided into six acts. The creative team uses multimedia artistic means such as sound, light, water and fire and carefully designed stage effects to tell a sad, moving and ups and downs love story.
PART 03
Zhuhai Jiuzhou Passenger Terminal
The world’s first real-life light and film drama on the sea
On the evening of September 19, 2021, the world’s first live marine light and film drama “Jiuzhou ship talks ·meeting the sea” shocked the premiere at Jiuzhou passenger port. As soon as this new business form of night tour integrating new technology is launched, it has become a new species of cultural tourism loved by many multimedia and audiences.
With the sea as the boundless stage, tourists can enjoy the multi cultural tourism experience of “going to sea, watching bridges and enjoying dramas”. The play integrates “cultural tourism + light show” and integrates science and technology, interest and culture. It is the world’s first maritime immersive borderless theater. It will lead tourists to enjoy the bright lights and invincible night scenery in Greater Bay Area and the gorgeous scenery of Zhuhai and Macao city coastline, and open a surreal and shocking viewing experience brought by “black technology” and immersive mobile theater.
Immersive night tour is becoming more and more popular. With people’s continuous pursuit of tourism experience and increasing attention to night time, they can also go out. There are places to go and things to see. The continuous innovation and upgrading of night products can become a new business card of local tourism, add regional cultural charm and attraction, and improve tourists’ experience.
