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Congratulations! Part III “Innovation Frontier of Theme Parks” by China Theme Park Research Institute Was Successfully Published
Warm congratulations! “Innovation frontier of theme parks” – 2021 collection of theory and practice of China Theme Park Research Institute, compiled by China Theme Park Research Institute and published by Economic Science Press, was successfully published.
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Innovation is the only way for Chinese theme parks to break through adversity
Part III “Innovation frontier of theme parks”
The covid-19 epidemic has been a major blow to the theme park since the beginning of 2020. China Theme Park Research Institute, the first professional organization of theme parks in China, gathered the wisdom of many experts, scholars and elites in the industry and launched a series of essays on the innovation frontier of theme parks to provide advice and insights for the development of theme park industry under the background of epidemic normalization. At present, it has successfully published the Part III. The third part of “innovation frontier of theme parks” is preface by Wu Bihu, Professor of Peking University, academician of International Tourism Research Institute, member of the 14th five year plan expert committee of the Ministry of culture and tourism, and edited by Lin Huanjie, President of China Theme Park Research Institute.
Professor Wu said that in the future COVID-19 will continue for a period of time, and theme park enterprises must explore and adapt to the sustainable operation under the background of normalization of epidemic prevention and control. The third part of “innovation frontier of theme parks” actively responds to the new situation and pattern of China’s theme park industry development, summarizes the recovery experience since the epidemic, and the columns of research reflection, innovation practice, planning and design and Trend Discussion targeted in this paper have great inspiration and foresight for the development of theme parks under the influence of the epidemic. Although the epidemic has had an impact, a greater challenge is coming to China’s theme park industry.
Lin Huanjie
President, professor and doctoral supervisor of China Theme Park Research Institute
Lin Huanjie, President of the China Theme Park Research Institute, believes that the landmark events such as the opening of Universal Studios in Beijing and the hot concept of the Metaverse will bring unprecedented challenges to China’s theme park industry. The collision and interaction between different conceptual frameworks of Chinese and Western theme parks is bound to produce demonstration effect and differentiation effect. Local brands should not only learn and absorb the successful experience of international brands, but also carry out differential competition, expand and carry forward local concepts, arrange and combine within the existing framework, push through the old and bring forth the new, or cross collide between different frameworks to learn from each other. Under the impact of the concept of Metaverse, the innovation of theme parks is a new exploration without trace. Only by gathering industry wisdom, promoting innovation in collision and exploring new ways in the unknown.
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Contribute to the innovation and upgrading of China’s theme park products
Vanyee was listed on the list of excellent enterprises
The third part of “innovation frontier of theme parks” not only presents the perception, thinking and response of experts and scholars of China Theme Park Research Institute, as practitioners and thinkers at the forefront of the theme park industry, but also shows a number of excellent enterprises that contribute to the innovation and upgrading of China’s theme park industry. Vanyee is honored to be on the list of excellent enterprises.
As a high-quality service enterprise in the domestic well-known cultural, tourism and performing arts industry, Vanyee has successfully created cultural and tourism works for many well-known theme parks at home and abroad, and has maintained long-term and stable cooperation with leading brands of international well-known theme parks such as OCT, Songcheng, Chimelong and Disney.
Jointly performed by Xiangyang OCT, Oct media performance and Vanyee, the world’s first “Steampunk machinery theme” stunt show will be launched in Xiangyang OCT fantasy resort in 2022! A giant “robot” shaped theater with a height of 20m and a width of 41m that can be “deformed”, a stunt show with an unprecedented high burning in the world, and a crazy mechanical trip with a hard core explosion, will create an unprecedented sense of stimulation and experience for tourists to immerse in close-up performance.
“Forest legend”, produced by Suzhou Hi-tech Tourism Industry Group Co., Ltd. and produced by Vanyee, was premiered in the treetop theater of forest world in Suzhou paradise, China in 2021. At present, it has become the “traffic code” for Suzhou paradise to attract new customers, and also created a new play experience for Suzhou citizens and tourists. At the same time, it also opened a new chapter in the performance content of indoor theater in 2021 theme park.
On July 28, 2018, the ancient Yunnan legend, invested and constructed by Kunming Nuoshida Enterprise (Group) Co., Ltd. and produced by Vanyee, officially premiered in Colorful Yunnan happy world theme park. It has been performed for more than three years. It has always been the signature stunt Theater Project of Colorful Yunnan happy world theme park and is known as the new business card of urban tourism in Kunming, Yunnan.
“Science and technology show the beauty of culture and tourism” has always been the pursuit and mission of Vanyee. We hope to create the core advantages of culture and tourism performance works with the integration of creativity and scientific and technological innovation in the fierce competition of theme park industrial reform, and continue to contribute to the innovation and upgrading of China’s theme park products.
